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What is CRM and effective uses of it

When it comes to running a business, one of the most important aspects of maintaining a stable operation is keeping track of your leads. If you fail to properly manage and keep tabs on your leads, you could lose out on a steady stream of income.

Trying to run all of your information manually could be a nightmare. You are going to end up missing some part of your data and a lot of repetitive tasks will eat away at any free time you have. Instead, you need a solution that can tie everything together and make it easy for you to access all the information which is important for running your business.

That is where CRM software comes into play. A CRM (Customer Relationship Management) can automate many tasks, such as lead tracking, generating sales reports and managing data related to each contact within your database.

It also allows you to control your relationship with your customers. It can help you stay on top of who you have sold to, what they bought and what their preferences are, as well as identify potential new customers and opportunities.

In this article, we will go through the essentials of CRMs and the top 5 uses for your business.

Here are four practical uses for a CRM system:

The following are some of the ways that companies have used CRM systems to their advantage:

  1. Customer Support – Many companies are investing in Customer Relationship Management (CRM) software as a way to boost their customer services. This kind of system can assist you keep track of support tickets and issues, so that you can return customer calls or emails quickly. In this case, CRM systems will help you streamline your support process and keep track of all of your interactions with customers

  2. Marketing Campaigns - The most common use of CRM systems is in marketing campaigns. CRM allows you to track the results of your marketing efforts and make adjustments to ensure that your campaigns are reaching as many potential customers as possible. For example, if a certain segment of your customer base responds better to email, you can enhance your campaign by sending more emails to this group. The CRM systems permit you to build targeted lists of customers based on their personal preferences, buying habits and other demographics for your campaigns. This grants you to create personalized marketing campaigns for these clients which will result in higher response rates. You can also target them for specific product lines or services, allowing you to sell and market a variety of products and services to each customer.

  3. Product Development – Another reason companies use CRM is to create customer profiles and they can be used when the company is trying to develop new products and services. Businesses that have a good understanding of their customers can develop products which are more likely to appeal to them than those developed without data. For example, you may find a certain product sells well in some place but another product doesn't do well in that environment. By analyzing the responses from different groups of customers, you can adjust your strategy accordingly, so all of your products reach a wider audience.

  4. Sales Management – Using CRM as a sales management software helps you and your sales staff supervise the process of selling to customers. Improving sales teams to better administer the relationships from initial contact through the sales cycle to close of the deal. Sales management software also is used to track leads, manage accounts and contacts, schedule calls and meetings, share documents and files, and more.

  5. Inventory Management – If you are selling products or services that need to be inventoried, a CRM system can keep track of what you have on hand and what needs to be ordered. This allows you to prevent running out of inventory and helps you keep track of which products are selling well so that you can reorder more when needed.


In conclusion, CRM software is a must for any business that wishes to remain competitive and relevant. In the end, this comes down to playing the numbers game: the more accurately you know your customers, the better able you will be to meet their needs and increase sales. Your business is unique, and so is every customer.


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